Ross Cadeo, Il Sole 24 Ore.
A step backwards for four years.
is true that the promotional phone calls at dinner time or on Saturday morning - despite the repeated interventions of the Privacy - have never completely disappeared from the homes of Italians.
But now, with the entry into force of the so-called Milleproroghe, there is a risk that the siege of the vendors return to the wire situation pre-summer 2005, when telephone numbers and addresses contained in the lists were also freely used for marketing purposes.
the rule by law in the conversion of Decree 207/2008 on Wednesday 25 February, is in fact passed an amendment stating that the database established on the basis of the telephone format prior to August 1 2005 can be used for promotional purposes until December 31, 2009, without their consent.
In practice, you restore the old rules of the game.
"Our reaction is of great concern and disapproval of the Privacy-look, Francesco Pizzetti -.
For years, we are committed to stamp out the phenomenon of unsolicited phone call, which we consider absolutely uncivilized especially if done at certain times of day and when the called party is a senior: I must pick up the call, it generates a state of anxiety.
The Authority has operated for years in defense of the city, with a sense of responsibility of enterprises and workers in the industry leaving plenty of time to stabilize or redevelopment activity.
Instead he preferred to shield of employees, usually young employees in a state of utter insecurity. "
Evolution To understand the scenario that is emerging, one must take a step back, just to August 2005: from that date, following a European directive (2002 / 58/Ce), telephone directories - except for those "categories" such as the Yellow Pages - could only be used for contacts and not for business calls.
users to receive calls in favor of a commercial mail or were asked to give their express consent for the operator: on the rails in distribution since 2005, their name would appear near the symbol a receiver or a letter.
few customers consenting (750 thousand compared to 25 million landlines and over 90 million SIM cards), but also slow the membership of companies, telephone operators, call centers, so that the Guarantor in recent years has intervened several times with questions, controls and sanctions (2008, 400 complaints 90 formally submitted to the Authority and the penalties imposed for a total of € 450 thousand).
Finally, the office headed by Pizzetti (in September and December 2008) has made "at source" by prohibiting both the purchase and use of data base formats and illegally collecting and the use of such information, with injunctions aimed at specific companies (whose failure would lead to criminal penalties).
But now until December 31, 2009, the contents of the "mailing" pre-2005 may again draw for commercial purposes.
Safeguards should, however, that the user remains completely open. "According to the text of Milleproroghe - notes Pizzetti - personal data shall be lawfully used" only by data controllers that have established such databases before August 1, 2005 "is illegal, then the sale of such information.
For our part, the protection and surveillance activities will continue and even harder to measure, trusting that the coming months can not be used for extensions, but to conduct a reflection on the Protection of citizen's rights.
hope that Parliament will begin a debate on this issue and we are ready to sit at a table with an open credit to businessmen and politicians, from which they come down more widely shared. "
Pending this table are valid anti-spam tools phone is established by the Privacy Code (Legislative Decree 196/2003) and by subsequent action of the Guarantor. Remember that you may first ask those who called him to explain by do-ve extracted the data concerning him.
Il secondo diritto è che venga rispettata la sua volontà di non essere più disturbato con offerte promozionali; in terzo luogo può esigere che i suoi dati siano cancellati dal data base del call center nel quale sono stati inseriti (servendosi, se non bastasse la richiesta a voce, del modulo scaricabile dal sito del Garante, che potrà inviare al responsabile del trattamento dei dati personali).
Se poi il teleselling da parte della società non dovesse cessare, potrà inviare una segnalazione all'Autorità stessa.
remains to be seen how many will be making calls and the other person - when asked to specify the owner of the database or for which the company calls - will not refer, from time to time in different societies.
0 comments:
Post a Comment